Straight to Business - Social Selling for B2B

Ep. 008: The ROI of social selling

April 29, 2022 Lisa Davidson & Monika Ruzicka / Milan Ruzicka ROI Episode 8
Straight to Business - Social Selling for B2B
Ep. 008: The ROI of social selling
Show Notes Chapter Markers

Milan Ruzicka is Co-Founder, COO Global, and CEO Europe of the social selling company ReadyForSocial. He has 20+ years of B2B enterprise marketing experience focusing on turnarounds and business growth, telco, and tech.  He's also the analytical "mastermind" of ReadyForSocial and loves to prepare meaningful data for his clients.

In this episode, Milan shares his insights into the cost, KPIs and the ROI of social selling:

  • what does social selling cost?
  • how to measure the success of your social selling program?
  • how much engagement should your sales people get?
  • and: what is the ROI of social selling?      

Listen to our episode to hear these and other learnings directly from Milan.

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.

Episode introduction
Speaker introduction
What does social selling cost?
Measuring the results of your social selling program? (Part 1: Participation, reach, content performance)
Sponsor message
Measuring the results of your social selling program (Part 2: Engagement)
How to measure "relevant" engagement?
The favorite food question
Let's talk about attribution
Financial impact of social selling: is there a positive ROI?
What is the ROI of social selling?
Relationship building & deal acceleration
Closing, summary & outlook on a future "operational analytics" episode
Outro