Artificial intelligence mimics our own human intelligence and enables technology to see, hear, speak, move, or write. This is important for the business and social media world, since AI can eventually create drafts for ads or even write social media posts for you.
But how does AI actually work, how does it relate to B2B marketing space, and why is it important for social selling. These and other questions we are discussing with AI and B2B marketing expert Apoorv Gehlot.
Apoorv is Founder and CEO at Matellio Inc., a software engineering services company with a focus on product design and development. Matellio operates in the areas of AI, ML, IoT, Embedded, Cloud computing, web and mobile driven solutions.
Listen to the episode to learn:
1. Where is AI in marketing on its life cycle? Is it still in hype or are there real practical applications?
2. How can you classify AI?
3. What AI application should marketers think about first? How do you go about it?
4. If you consider AI deployment: Do you develop it in-house, do you buy solutions, do you buy pre-products? What are the steps? What skills do you need inside your organization?
5. AI in social selling/social media: content creation, analytics, targeting
6. Do today's marketing departments need AI to be successful in the future?
Additionally, we're covering some fun facts about chef's hats, oranges and the best tiramisu in Silicon Valley. Don't miss it!
About our sponsor ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.
Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.