We're excited to tell you that we will feature an ROI special with insights from our sponsor ReadyForSocial over the next few weeks.
This unique feature will deliver all the knowledge you need to successfully get the return on investment you envision for your social selling program and could be an inspiration for how you plan the marketing and sales activities for your business.
The ReadyForSocial team has been creating and managing enterprise social selling programs since 2014. And, over time, has developed a methodology on how to measure social selling results and ROI.
This is the trailer for our ROI special and gives you an overview what to expect.
About our sponsor ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.
Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.
Let's get straight to business. Whether you want to optimize your lead generation, make the most of your marketing budget or gain and maintain a competitive advantage in the field. Monika Ruzicka and Lisa Davidson give you the expert insights on social selling to take your business to the next level. Hi, everyone, and welcome back to Straight to Business. Thanks for tuning in to another episode of our podcast about social selling in b2b. I'm your host, Lisa Davidson, and I'm excited to tell you that we will feature an ROI special with insights from our sponsor ReadyForSocial over the next few weeks. This unique feature will deliver all the knowledge you need to successfully get the return on investment you envision for your business with your social selling approach. At this time of year, I know that thinking about ROI is crucial for many of you, as you go through the planning process for 2023. I can imagine you're looking at resource assignments, not only money, but also your time and attention. And you're trying to figure out with what resources you're getting the best return on investment in a timely manner. And it's normal to wonder about the best way to rate each activity. How do you compare them? How do you evaluate the results? The ROI overview we have prepared in collaboration with our partners at ReadyForSocial regarding social selling programs could be an inspiration for how you plan 2023 for your business. The ReadyForSocial team has been creating and managing enterprise social selling programs since 2014. And over time, has developed a methodology on how to measure social selling results and ROI. This methodology applies to sales and marketing, and even gives you a reliable prediction of your expected ROI before starting a social selling program. Predicting the expected outcome is a critical component for many businesses. After all, implementing a social selling program across tens or sometimes hundreds of salespeople and potentially colleagues from other departments is a significant investment of time and money. So no wonder some of your most pressing questions include, what will the end result look like? How long will it take to see the results? And will it actually be worth it? By studying their data, our partners at ReadyForSocial have learned that a well managed enterprise social selling program can result in an ROI of five to 8x. But the team also realized that the financial aspects of complete enterprise programs could be more communicated and discussed. That's why their team decided to create a mini series of articles. And I'm happy to share these articles with you here on the Straight to Business podcast in audio format to help you make the best decisions about implementing or managing a social selling program in your organization. In the first part of our special, I'll give you a high-level overview of the general insights and findings. Over the next few weeks you can expect five more in-depth pieces. I will dive deeper into the methodology for measuring ROI, how to predict ROI for a new social selling program, and what an enterprise scale social selling program costs if you build it for success.