Ep. 019: Improve your content’s results through strategy & targeting – with examples from the banking & finance industry

There is a LOT of content out there these days. Just look at your LinkedIn feed alone. It’s tough for everyone to stay on top. The same is true for your target audience. They are OVERWHELMED with content. So, how do you get their attention? How do you get through to them and move them to take action toward you and what you have to offer, step by step? 

This is what we're discussing in this episode with content expert Shondell Varcianna.

These are our topics:

• How to writing compelling content for a particular group of people (niche)
• How to manage more than one target audience / niche
• The importance of having a strategy on how you’ll promote your content
• How to be consistent with publishing content
• Making sure that your content speaks to your customers and your target audience
• LinkedIn strategy for finding your target audience and getting business from them
• Facebook strategy for finding your target audience and getting business from them
  
  

BONUS: Shondell's LinkedIn messaging strategy that drives conversion

Listen in!

About Shondell:

Shondell Varcianna has turned her 16 years of experience in the financial services industry and her passion for writing into a successful own business that helps financial institutions make an impact with their content.

Shondell started working in banking in 1998, right out of high school. Over the next 8 years she  worked in several positions, including being a mortgage loan originator, where she underwrote million dollar mortgages per week and exceeded weekly targets by 130%.

In 2006, she joined Canada Mortgage & Housing Corporation (CMHC), an insurance company that insures mortgages for banks. While at CMHC, she managed an account of over 150 bank branches, 80 mortgage specialists and 25 underwriters by developing and improving relationships with banks, credit unions, mortgage companies, mortgage brokers, and real estate agents.

Today, she owns and operates Varci Media, a content writing company that helps financial institutions save time by writing content that speaks to their target customers. With her help, her clients have transformed their blog into a solution provider for their customers.

Originally from Toronto, Canada, Shondell now lives in Atlanta, GA with her husband and 2 children.

Connect with Shondell or follow her on LinkedIn or visit her company website Varci Media. 

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.