In this episode, we're diving deep into some of the unique challenges that especially large companies face when scaling their social selling program across their sales organization and beyond.
You all know that social selling has become a powerful force in the B2B world, revolutionizing how organizations connect with their target audience and drive meaningful engagement. But when we talk about rolling out and scaling a program across multiple divisions and / or geographies, what strategies and techniques can you use? How do you steer and control your program? Or is the actual art to learn how to control less?
Join us as we explore these crucial topics with our fascinating expert and guest speaker Nader Ali-Hassan and uncover the secrets to creating a thriving social selling culture.
We cover:
- How do you scale from individual evangelists to social selling across an entire organization?
- Is motivation of salespeople enough? What’s the journey from an organization perspective?
- Role of social selling in an overall B2B Marketing Communications strategy and how can you measure the results?
- How do you balance authenticity with a given communication framework and strategy?
About Nader:
Nader Ali-Hassan is a digital, social and experiential marketing leader who has most recently held the position of Executive Director, Marketing Communications at Comcast Business. Comcast is the largest American multinational telecommunications and media company. Comcast Business is their B2B brand, offering technology solutions – from connectivity and security to unified communications - to businesses of all sizes.
In his recent role, Nader directed the overall communications strategies across all above and below the line marketing tactics. As part of this role, he led the initiative to centralize social selling across the entire organization and thousands of sales people.
Nader is a true transformational leader in the marketing and digital space and has won multiple awards including the Webby Awards, D&AD Awards, Cannes Lions and OMMA Awards.
He lives in Philadelphia with his family and next to his work, he is also a passionate musician.
Connect with him or follow him on LinkedIn.
About our sponsor ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.
Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.