In this episode we talk about social selling across different countries and regions of the world. Any business operating internationally faces this challenge: How do you leverage social media platforms and digital communication channels in a global context?
We discuss with our guest speaker Sebastian Förster from Henkel. In this episode you will learn:
- How to create an international social selling strategy for your company
- How to navigate cultural differences between difference social media platforms (LinkedIn, Instagram, WeChat, Threads, TikTok etc.) and between countries, and keep your presence authentic
- Why it is important to maintain the 'red thread' of your overall brand and marketing communication and how to make the necessarily local, regional and cultural adjustments
- What are possible strategies for language adaption across various regions or countries and why simply translating content might not be the best way to go
- What appeal TikTok might have for B2B
About Sebastian:
Sebastian is a Customer Experience Manager and marketing expert with over ten years of experience. Throughout his career, he has advised all levels of companies on social media, branding, marketing strategies, social selling, and active sourcing at the senior management level, successfully implementing these strategies with the assistance of global teams.
Sebastian is also passionate about technology, consumer electronics, and digital art forms.
Follow Sebastian or connect with him on LinkedIn.
Learn more about Henkel's Inspiration Center.
About our sponsor ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.
Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.