In this episode, we look into what social selling can learn from the performing arts. That might sound like an unusual and unique way for many social sellers, but the insights and answers our expert has to give will truly amaze you.
If you have ever visited a show or performance, you will understand that art connects people and delivers a feeling of community. Almost everyone has a deep curiosity to create or consume art. Depending on your preference, this can include music, dance, visuals, or the written word.
While social media certainly helps deliver art and behind-the-scene looks to an audience, it can also be seen as art itself. Yet, it's not always easy to manage the art of social media, even less so in our daily social selling routine.
Connecting some key components and specific aspects of art and social selling can give you an immense advantage in your field. We discuss with performer and content specialist Kimberly Van Laningham:
About Kimberly:
Kimberly Van Laningham is a writer, performer, and professionally funny person. She combines these skills into her work as Entertainment Writer at Screen Rant, a leading movie and TV news site established in 2003, and as a Copywriter at digital media and internet company Ziff Davis.
With nearly a decade of professional experience, her work has generated high-level ROI in the business, theatre, television, and film worlds.
After completing a Bachelor of Arts in Theatre and Performance Studies at Kennesaw State University in Georgia, Kimberly has held various entertainment industry positions. She has focused on written content since 2020.
Kimberly lives and works in Chicago and enjoys performing and entertaining in her free time. Recently, she has also focused on comedy writing and improv. She is about to graduate from the Second City’s Conservatory program, which trains performers to create sketch comedy through improvisational techniques.
Follow Kimberly or connect with her on LinkedIn.
About our sponsor ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.
Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.