Ep. 024: Improve your content marketing ROI

We talk with B2B marketing expert Sarah Noel Block about improving your content marketing ROI. Sarah's current focus is on maximizing the impact of marketing budgets. She also has introduced a complete digital marketing program including social selling and tech stack for a US-based manufacturing company.

Drawing on her rich experience, we discuss with her:

• Why content marketing is so important in B2B
• Challenges of today’s marketing teams with content marketing - from  execution, system & processes for content marketing, content ideation to the need of a clear content & messaging strategy 
• How to 10X your content marketing (without adding to your headcount) 
• Repurposing strategies, best practices and tools for smart, time- and money-saving content repurposing across channels 
• Why repurposing should be part of your distribution strategy and address different ways of learning 
• New content marketing trends we should be watching out for
• How social selling helps get more reach for your content, and  why and how to involve your sales team into your content strategy and content creation 
•  How to involve people from your target accounts in your content creation; marrying ABM and content marketing

 About Sarah:

Sarah Noel Block is CEO & Founder of Tiny Marketing, a company that helps marketers scale their impact. She is a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount.  

Before starting her own business, she was the first Digital Marketing Manager at The Chicago Faucet Company, America’s leading manufacturer of commercial faucets, where she implemented the marketing tech stack, grew the companies following and impact on social media and built a successful blog. She grew the media balance from 10% digital to 80% digital. 

Sarah lives and works in Hoffmann Estates, Illinois, which is in the Greater Chicago area. Next to content marketing, Sarah has a passion for indie folk music.

Follow Sarah or connect with her on LinkedIn.
Learn more about Sarah's company Tiny Marketing.

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.