This episode is an enlightening exploration of a new book about social selling. Author Gunnar Habitz, talks about the importance of Social Selling in helping buyers make the right choice.
Social selling is used in the business-to-business context to leverage social media and digital tools for more effective sales. It involves targeted prospecting, engaging with potential clients, sharing valuable content, personalizing interactions, maintaining consistent communication, analyzing data, and integrating these efforts into the overall sales process. By systematically using social platforms, sales professionals can build relationships, establish credibility, and nurture leads, ultimately driving conversions and business growth.
We discuss with Gunnar and give you insights into:
o How can social selling enhance business conversations?
o Today's buyers only invite providers into their buying journey when they are already 80% done with their decision-process. How can social selling help you be relevant?
o What is the "bricks" approach of social selling and how does it compare to building with legos?
o What is the “Density approach” of social selling?
o What are some of the biggest challenges for marketing managers running a social selling program
o Top 3 tips for marketing managers implementing or scaling a social selling program?
About Gunnar:
Gunnar Habitz is working as Senior Partner Manager in the Australian Software-as-a-Service industry in companies such as GoTo (formerly LogMeIn), Hootsuite (social media management) or Noggin (risk management software).
Born in Germany with a Swedish name and married to his wife from Czech Republic, he moved after graduation to Zürich which he declared his hometown after fully emigrating to Switzerland. After spending 16 years at HP in senior marketing and sales roles, he moved to Sydney in 2016 enjoying the South Pacific lifestyle and growth opportunities.
Over his career, Gunnar has developed his own approach to Social Selling which he shares in his recent book "Connect and Act", and in his social media content. Next to Social Selling, Gunnar is also passionate about travel, theatre and opera and has published multiple books, blogs, and articles on these topics.
Follow Gunnar or connect with him on LinkedIn.
Interested in Gunnar's book "Connect & Act: Systematic Social Selling" - get it here on amazon!
About our sponsor ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.
Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.