Ep. 028: How social selling can help address the biggest pain points in modern b2b sales

In order to achieve sustainable revenue growth, "senior leaders must enable their sales team to effectively build relationships one conversation at a time", says Jason Smith, Founder of business development consulting firm Sales Syngergistics, in this episode.

We talk with him how you achieve this. This is what we cover in the episode:

• What are the main pain points of modern B2B sales?
• Thanks for breaking down and explaining these pain points in so much detail. Let’s talk a little about the role of social selling in this context.
• Why is authenticity and personalization so critical in modern sales?
• How do you feel about using modern sales enablement tools and what trends do you see these days?
• How do modern sales enablement tools impact revenue growth? 
• What are the most important factors in achieving sustainable revenue growth in today’s world of modern sales?

About Jason:
Jason brings a wealth of experience and expertise to our discussion. As a Sales-Focused Business Consultant with a background in complex enterprise sales, he has worked with renowned organizations such as IBM, HP, American Airlines, and Solar Winds. His commitment to infusing empathy into sales and business processes sets Jason apart. Through his years of consulting, he has witnessed firsthand the pitfalls that businesses of all sizes encounter when they lose sight of their customer's perspectives. 

Drawing upon these experiences, Jason has developed the Sales Synergistics methodologies—a revolutionary framework designed to help senior business leaders capture The Sellers' Perspective. By fostering connections between sales, marketing, and operations teams, this approach prioritizes the customer experience, paving the way for recurring organic revenue and lasting relationships.

Jason lives in Atlanta. The former Air Force is also very involved in the city's veteran community as a mentor and coach for students and entrepreneurs.

Connect with Jason or follow him on LinkedIn.

Would you like to learn more about Jason's sales approach and his business Sales Synergistics? Visit their website here.

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.