Ep. 029: Empowering sales success: Unleashing the power of digital conversations

In many companies, social selling remains an initiative of individual marketers or salespeople, rather than a systematic, structured approach for the organization.

In this episode we discuss with social selling, sales and LinkedIn expert Susanne Hillmer how companies can leverage the power of digital conversations for their sales teams.

We cover:

• The role of the professional network LinkedIn in 2024 and the importance of social selling for B2B sales
• How do you get your team to be active on the platform and to use it for business?
• Do you know what your clients are talking about on LinkedIn? 
• Your salespeople are already ambassadors for your company - how do they present themselves on LinkedIn? How can they combine their personal profile with their role in sales?
• Why is it important for sales leaders to be role models for their team
• Why conversation about LinkedIn should be part of sales meetings
• What steps does a structured social selling approach entail and how do you get there?

Listen in and get your sales team(s) to the next level!

About Susanne:
Susanne Hillmer is a LinkedIn expert and trainer. She has been active in virtual networks since 2003. Before that, she worked in sales in the tourism industry for 15 years. Susanne has been training people to use online business networks as acquisition tools since 2010 and focuses on Linkedin training and consulting, social selling and referral marketing. Susanne has been living and working as a digital nomad in various places around the world since 2015, where she recharges and finds inspiration. Thanks to digital technology, she is able to professionally support her clients worldwide and work internationally.

Follow Susanne on LinkedIn.

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.